Our approach

Beauty of_ is a capsule team of freelance consultants that bring together strategic and creative expertise for beauty and lifestyle brands. Providing a new way of working, our open and collaborative approach enables bespoke solutions for new niche skincare, cosmetic, spa and fragrance start-ups as well as evolving brands, covering all areas of positioning from mass to luxury, science to natural.

With over 30-years’ experience, Lisa Padmore has built her name as one of the most respected skincare experts in the beauty industry, working with many brands in both the retail and professional sector in new product development, sales, training and media communications. With her in-depth knowledge of the skin, ingredient effects and benefits, Lisa advises brands on new product development and applies her philosophy of sourcing the latest technology and innovations to create incredible skincare.

Claire Bingham is a writer, journalist, photographer and artist who combines trend-led creative direction with a 20-year background in editorial and design. A former editor of Elle Decoration (UK) and author of several books about design and travel, Claire frequently writes for international newspapers and magazines. capturing stories and identities in images and words. She has lived in London, Milan and Sydney and has a knack for shaping insightful identities for luxury lifestyle brands.

Graphic designer and content film maker, Daniel Bickerton is Head of Design at an award-winning advertising agency in the UK. His design creds span over 20-years’ experience leading projects from Reebok, North Face, Illamasqua and ghd, delivering innovative and engaging solutions to communication problems across brand identity, print, packaging, environmental and digital.